The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing, is now an industry that relies heavily on social media marketing.

If you’re a realtor, you understand how big of an impact social media has on building trust in your client base. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online.

It’s simple to tweak your content strategy in order to achieve great results for your real estate brand. Here are 10 tips that will help you step-up your real estate social media marketing this year!

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Working from home used to be considered a luxury, reserved largely for lucky workers in select positions or freelancers.

After COVID-19, however, that’s no longer the case. 76% of workers say they now have a preference for working from home, and two years into the pandemic, 59% of workers who say they can work from home are doing so.

Whether you’re a freelancer, business owner, or a conventional employee, working from home in many positions is becoming the standard instead of the exception.

Speaking from experience, working from home is an exceptional perk. I’ve been doing it since I started freelancing in 2014, and I wouldn’t change it for the world.

I have flexibility in my day for doctor’s appointments, lunch with my husband, or going to the gym.

There’s no commute time, and I can spend the day working in loungewear with my dogs around me. And as someone with a chronic illness, I’m typically able to keep working even when I don’t feel well; that wouldn’t be the case with an in-office job.

There are, however, hardships to working from home. For many, it’s been a sometimes bumpy transition, with challenges like poor internet access or home equipment, difficulty collaborating with a team, and even kids barging in on important Zoom calls.

So how can remote work be effective, productive, and enjoyable? In this post, we’re going to look at nine work-from-home tips that we all need, backed by science and tested by your friendly neighborhood freelancer! [continue reading…]

Considering starting a YouTube channel?

You should!

Whether you want to create a brand around a YouTube channel or create a YouTube channel centered around an existing brand, we think it’s a great idea.

YouTube is an outstanding and invaluable marketing platform, and it’s the second-most-used search engine on the market today, second only to Google. It also allows you to create long-form content in a place where users are actively looking for it, which is a huge advantage.

Whether you want to showcase product demos, educate potential clients, or even just share client testimonials, a YouTube channel is the perfect place.

So, in this post, we’re going to make the process easy by sharing how to start a YouTube channel. We’re going to go over the planning stage, the setup process, and some tips for content ideation and creation.

Let’s get started!

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Have you ever noticed that a lot of professional designs use simple backgrounds?

Simple backgrounds are a great direction for your social media and site images because they provide a clean slate to showcase your message to your followers.

Need some background inspiration for your next visual design? Let’s take a look at 6 examples of simple background designs you can use on your website or in your marketing campaign. [continue reading…]

Did you know that there is such a thing as open-source, free-for-commercial-use fonts available online?

This is a huge asset to brands who want to use unique fonts to create a distinct, branded look that doesn’t just blend in with all the rest. You can use these unique fonts without needing to pay a designer a hefty fee while still making sure that you stand out from most of the competition—especially if the competition still uses the bland default fonts from their word processing software!

And here’s the best news: You can import these fonts into your design tools, including Snappa, so that you can use them to take your branded visuals to the next level.

Want to take a look at some of the best fonts you can take advantage of for your business? Let’s take a look at the best free fonts that are available for commercial use online today. [continue reading…]

Let’s face it: header images are crucial to social media success.

Back in the good ol’ days, brands only really needed to worry about one image on social media: their profile picture. Images were used in posts, but not often, and header images either didn’t exist yet or weren’t popular.

We’ve come a long way since then, and header images are now a must-have for all businesses and organizations using social media. Profiles look downright empty without them, and the last thing you want your audience to say when they visit your page is “Wow, they’re not really trying all that hard.”

Designing the perfect cover photos for social media isn’t all that difficult with the right tools and ideas in place. In this post, we’ll take you step-by-step through the process so that you can immediately give your profiles a visual and branding boost. [continue reading…]

If you have a business with an online presence, it’s essential to have a blog where you can deliver high value to your customers on a regular basis. Still, some businesses struggle with keeping readers and bringing in new ones.

There are many issues that can drive readers away from your blog, like an irregular posting schedule or content that doesn’t resonate with your visitors. Maybe you aren’t clear enough on your audience, or what they want to hear from you.

The best online blogs take the user experience and customer journey into consideration. They provide high-quality images and relevant content that make reading enjoyable.

Including visual content in your blog strategy can help to improve its overall performance. In this article, we’re sharing some key tips for how to create a great blog post with eye-catching visuals.  [continue reading…]

Visual storytelling is more important than ever in the online world.

Brands don’t just need an eye-catching website that holds users’ attention. They also need to tell their stories through various visual elements across social media platforms.

Graphics, carousels, video content, photographs, and infographics all play an important role in visual storytelling. Each type of visual appeals to a different aspect of your target market, helping you to reach a wider audience in the process.

Wondering how to strengthen your brand’s visual storytelling? It’s easy to get started. [continue reading…]

Whether you’re in an office or working from home, there’s no doubt you could benefit from a little productivity boost!

With all of our daily distractions, at times it can feel overwhelming to tune in and focus on the task at hand. That’s why we collected some productivity quotes to keep you motivated and shake things up a bit. These quotes will leave you feeling inspired and ready to face the day. Post them on your socials, send them to your colleagues, or simply enjoy the inspiration they bring.

Before you dive in, why not give yourself a little break? Take a walk around the block, grab a glass of water, and be sure to close your other browser tabs before you get started. Our hope is that within these quotes, you’ll find a spark to pursue a new idea. Check ’em out:

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