Millennial and Gen Z employees in the workforce are talking about business ownership in larger numbers than generations before. This is perhaps no surprise since the gig economy has been flourishing, and since it’s also no secret that if your business is successful, you can make much more as a business owner than an employee.
Small business ownership can seem glamorous and appealing. And in many ways, it can be. As a small business owner of a freelance writing business, I love the work I do in my home office. I get to set my own schedule, choose my clients, and even choose the projects I want to work on, and the pay rates I’m willing to work for.
All of that is wonderful… but there are also very real aspects of business ownership that aren’t so enticing. There are seven things I tell everyone who comes to me asking about freelancing or business ownership so that they can make a more informed decision and know what they’re getting into.
So let’s take a look at 7 things no one (or at least most people) won’t tell you about small business ownership. [continue reading…]
Fully branding your YouTube content is essential to making your videos stand out from the crowd. Whether you plan to start a YouTube channel or already have one, using end screens levels up your videos’ overall look and feel.
It’s simple to create eye-catching videos that keep your viewers’ attention–and keep them moving from one video to the next. Let’s look at what end screens are and why they’re important. Then, we’ll share a few examples of great designs to get you started. [continue reading…]
Facebook Ads have helped small and large businesses alike reach new customers and sometimes drive massive amounts of sales, often at a relatively low customer acquisition cost (CAC). If you want to get those results, though, it’s always a good idea to start with a great strategy, strong copy, and (of course!) great ad images.
Your Facebook Ad images are going to be the first thing that users notice when they see your ad. It is responsible for grabbing their attention enough that they want to read your copy and/or click.
Videos, GIFs, and images are all great, but in this post, we’re specifically going to look at Facebook Ad images. In many cases, images are faster, more affordable, and more accessible for small businesses to create at scale than video.
So, let’s take a look at five different types of Facebook Ad images that you should be testing in 2023. [continue reading…]
Burnout is practically an epidemic right now. You see social media full of posts with people talking about how they work 14-hour days and 6-day weeks as if it’s admirable (or even the norm). And as someone who has been a chronic over-worker, I get it. As a freelancer, the more I work, the more I make.
That sounded like a dream until I was booked solid and working every day of the week and for most of the day. Burnout hit me hard, even though I’d never been impacted before. I knew I had to make changes to my mental and physical health, and so I did. I started setting boundaries, and I ended some of my contracts the next month.
Burnout is more than just being a little tired or a little over it. It can cause irritability, restlessness, muddled thinking, poor concentration, and agitation. It can cause physical side effects like muscle aches, headaches, weight change, and nausea. It also may make you depressed or anxious.
So how can you avoid professional burnout? Let’s go over the nine best ways to stop burnout in its tracks. [continue reading…]
It’s no secret that social media marketing can feel like a heavy lift.
To engage users across so many platforms, brands need to post multiple times per day, every week. According to Sprout Social, you should be posting an average of 11 posts per day across all your social media platforms. That includes Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Twitter.
It’s important to keep content flowing so you don’t fall behind on your marketing strategy. At the same time, you need to keep your followers engaged. So how do you generate more ideas for social media posts?
There’s plenty of inspiration out there. Still, idea generation can feel overwhelming when you’re spinning so many digital plates. That’s why we’re sharing some helpful tips you can use to generate more ideas for your social content.
Screen recording software is a must-have for many content creators, educators, and professionals online today. Whether you’re creating an online course, recording a software demo, or live streaming a video game, the ability to record your screen is a handy way to share your content with the world.
There is a wide range of screen recorders out there for various needs. Some are lightweight programs that offer basic functionality, while others are heftier, with more bells and whistles.
The best screen recorders really come down to a user’s individual needs, both in real-time and after the content is created. Luckily, there are many options to choose from, so let’s jump right into it. [continue reading…]
You’ve likely seen and used GIFs in your online marketing. Whether you’re looking for the perfect reaction or incorporating GIFs to explain your brand, there seems to be a perfect GIF for almost every situation.
GIFs are engaging and fun for your users—and for you, too. They’re incredibly popular, with over 10 billion GIFs shared online every day from GIPHY alone. And that’s just one of many GIF resources.
With so many places to find amazing GIFs, what do you do if you can’t find what you’re looking for?
The good news is that you can absolutely make your own GIFs for your brand. Let’s take a look at how. [continue reading…]
BeReal is a rising social media platform that encourages in-the-moment authenticity from its users.
Created in Paris in 2020, BeReal is widely considered a disruptor in the social media space. It boomed at the beginning of 2022 and has continued to grow in popularity since. [continue reading…]
If you want to excel in almost any business, you practically need customer testimonials right now.
Customer testimonials can make an enormous impact on any business. They can do everything from expanding your reach to helping you build trust or establishing a strong brand reputation. Strong and well-placed customer testimonials can have a direct correlation with more sales, more customers, and more profit.
So how powerful are customer testimonials exactly, and how can you leverage them for your business? In this post, we’re going to discuss exactly that. [continue reading…]
It’s no exaggeration to say that bubble letter fonts are making a huge comeback right now. In the face of simple and uneventful typefaces, their puffy rounded edges are a sight for sore eyes. They’re lively, friendly, bubbly, and fun. They call to mind soft clouds, gummy candies, and graffiti tags you’d typically see at a skate park.
These are an exploding trend right now, and included in that trend is anything that looks hand-drawn; scribble-like doodles and hand-style graffiti styles are all the rage! So we thought what better time than now to collect and feature some of our favorite bubble fonts. These are all free-to-use fonts made by talented artists, illustrators, and type designers. We even included some graffiti-style fonts we thought were simply too good to pass up!
We’re thrilled to show you how versatile and creative you can be with such an organic style. Not only that, but to help incorporate them in your designs, we’ve incorporated them into some of Snappa’s pre-made templates. See for yourself how easy it is to drop them in! Feel free to click on any of the images below to edit the original template we used. Let’s get started!
