Every single business—no matter how big you are, what industry you belong to, or what customers you serve—must have a strong email marketing game. It’s a need, not a want, as email marketing is one of the most high-yielding, high-efficiency marketing channels you can use.
There’s an abundance of data to back this up, but these are some of my personal favorite statistics:
41.5% of brands surveyed in a study said that email marketing was critical to business success
Revenue from email marketing is estimated to reach nearly 11 billion USD by the end of 2023
50% of consumers make purchases from marketing emails at least one time per month
Like everything with marketing, however, the results you get out of your campaigns will entirely depend on how well you create them. Email writing does require a little bit of practice and a lot of strategy, but the good news is that understanding the anatomy of an email from a business and marketing perspective can give you everything you need to get started.
In this post, we’re going to break down the four crucial components in the anatomy of an email and share tips for how to excel with each one. [continue reading…]
Looking to start your own podcast? Great choice! Podcasting is a powerful way to produce incredible content and build a loyal audience. And with 384 million podcast listeners globally, there’s an audience for every topic and niche you could imagine.
In this podcast beginners’ guide, we walk you through everything new podcasters need to know. We’ll explain important concepts and teach you how to start your own show. [continue reading…]
Have you ever booked an appointment, scheduled a call, added items to your shopping cart, and registered for Spotify or Netflix?
Then you’re familiar with online forms. And you know you need them to carry out all these and similar actions.
That said, online forms have been in existence for about as long as the internet. And without being aware of it, internet users became dependent on them.
Want to design better online forms? Then this guide is for you. We’ll walk you through as you design beautiful forms that get the job done.[continue reading…]
Instagram Stories have become a high-engaging wildly successful social media tool over the past few years. Users love it, and Instagram and Facebook have invested a ton into it— more stickers, music, and the expansion of Stories to Facebook.
So every business knows that they need Instagram Stories for marketing. But with many brands posting over three times a day on Stories alone, that very idea becomes incredibly overwhelming.
You need to come up with a lot of ideas, and you need to create a lot of visual content to meet that number.
Planning ahead is the best thing you can do to stay on top of this, while using templates to speed up the creation process.
So, are you looking for high-performing and easy-to-execute Instagram Story ideas? Let’s take a look at seven of our favorites and some free Instagram Story templates that can get you started. [continue reading…]
Whether you’re making graphics for your social media, blog or website, finding unique elements to use in your graphics can sometimes be a chore. That’s where cool unique shapes come in. A nicely placed vector can transform a graphic into something magical. Vectors are fully scalable, high-quality shapes that can be used in basically any style of design. Adding some cool shapes in a fresh color palette can be the lynchpin to take your design to the next level.
In this post, we’ll be sharing some of our favorite cool shapes we’ve been enjoying lately. Whether you’re running the socials for your work account or just your personal account, you’ll definitely want to incorporate these unique (sometimes weird) shapes into your content. Let’s jump in together! [continue reading…]
When the floors need to be cleaned, I don’t ask my husband to “mop” the house; I ask him to “Swiffer” the house.
We don’t actually even use a Swiffer; we have a similar product from OXO with refillable cleaning jugs and washable cleaning pads.
That’s the power of branding.
Branding is an essential part of building and establishing any kind of business, and knowing how to create a strong brand can be what sets you apart from the rest of your competitors.
In this post, we’re going to go over the basics of branding, as well as take a look at some branding inspiration that can help you get started with creating a stand-out brand of your own! [continue reading…]
Email is likely the way you keep in touch with your most loyal subscribers. That means it’s important to make sure that your email newsletters, including email banner size, look great and keep their attention.
Setting up your email marketing for the first time or tweaking your design ahead of a new promo or lead magnet launch? You’re going to need a strong email banner that plays well with your brand, is easily visible and legible on both desktop and mobile screens, and helps to move your subscribers into action.
Including the right email banner size in your newsletters is key to making each send look its very best–which can only help your chances of boosting that conversion rate. In this post, we’re going over everything you need to know about email banner size, so let’s get into it. [continue reading…]
Email newsletters are an essential part of any content marketing strategy.
Businesses and entrepreneurs often keep up with their customers and internal staff via monthly email newsletters. If you create content for your business or the company you work for, then you’re likely familiar with creating email blasts and newsletters on a regular basis.
Depending on how often you schedule your company newsletter out to your subscribers, you’ll likely need plenty of creative ideas and content for each send. Creative content includes not only written copy for each section of your newsletter but also eye-catching images.
Most email marketing software includes image tools that allow you to place graphics into your email newsletters, including email headers. It’s important to represent your brand well not only through high-quality copy, but also with engaging graphics.
A well-designed email newsletter header will visually align with your brand while also communicating important information your audience needs to know. Using attention-grabbing images will help showcase your newest product launch, offer your customers a discount on their next order, or announce any upcoming special events.
Looking for fresh ideas for your email marketing, plus the images that go with each send? We’ve assembled some prompts for you today, along with a few of our favorite graphic examples from Snappa.
If you’re using Nextdoor to keep up with what’s happening in your neighborhood and local community, chances are you want your friends and neighbors to easily recognize you.
Easy personal or brand recognition means using the ideal Nextdoor image sizes on your profile or business page. If you own a local business and want to get your name out there, you’ll need to have great-looking visuals to go with it.
Ready to get started? Let’s take a look at the different types of Nextdoor images and their sizes. [continue reading…]
And yet despite this, Instagram has recently given accounts the option to hide their likes.
*Cue the sound of a car screeching to a stop.*
Yup. We said hiding the likes.
While it seems like this may defeat the purpose of an engagement-heavy social media platform, this is a feature that users are asking about. In this post, we’re going to show you how you can hide your posts’ likes on Instagram, why some users may want to, and why we recommend that most brands don’t. [continue reading…]
