We put a lot of effort into making a positive impression on the people around us, whether we’re going out to dinner with friends, on a first date, to a family reunion, or for a job interview. On social media, of course, you have to make that positive impression to people from all of those situations all at once.
If you’re trying to choose a profile picture that’s best for you– whether it’s for your personal accounts, your business, or a mix of both (hey there, LinkedIn!)– the good news is there are plenty of different options to choose from.
In this post, we’re going to take a look at six different profile picture ideas that can help you set the tone that you want while accounting for the standards on different platforms, what your goals are, and your preferred level of privacy.
Instagram is incredibly valuable for businesses and marketers, especially since users are so excited to engage with brands on-platform. More than 80% of users follow at least one brand, and more than 120 million users as of 2017 had gotten in touch with a business through a CTA button on the business’s profile. Instagram users are regularly discovering new brands and new products on-platform, and they’re making purchases, too.
If you want to see those results, of course, then you need to be doing everything in your power to engage in Instagram best practices. Plenty of brands are able to get the basics down: slap on a few hashtags (ideally, between 8-11), share some great pictures, and include some Stories into the mix. Where many start to let things slide, however, is the details. And with the devil being in the details, as they say, this can cost you.
One of those details is their profile picture. This is one thing that most people don’t give a lot of thought to, even though they should. In this post we’re going to discuss why it’s so important, and we’ll also look at ideal Instagram profile picture size and the best practices you need to be using. [continue reading…]
Between social media and content marketing and ad campaigns and brand reputation management, marketing can feel chaotic. Sometimes, though, all we need to see is a quick quote that cuts right to the point of what we’re trying to accomplish in fifteen words or less.
Need a little inspiration, or a little clarity? That’s what these powerful marketing quotes are for.
Whether you’re a marketing agency or a small business (or freelancer!) grabbing your marketing by the reigns, these 105 incredible marketing quotes will transform your business and how you think about advertising, social media, content creation, and so much more. [continue reading…]
Graphic design is an extraordinary talent and skill set that experts work years to develop. And for those of us without that specific skill, we can reach out to designers to hire them firsthand or use third-party design tools that make graphic creation easy. The ability to create something out of nothing is an extraordinary one, especially when that something can become stunning visuals and engaging logos that can make a huge impact on your business.
Inspiration is a huge part of graphic design. You need to have a great idea to start with, an aesthetic to draw inspiration from, and the motivation to get the job done. Sometimes it can be hard to get the creative juices flowing, so whenever it’s time to sit down and start cranking out designs, borrowing some knowledge from the experts is a great way to go.
Ready to find some motivation and get some new ideas? Check out these 40 graphic design quotes are sure to get you inspired. [continue reading…]
Whether you’re trying to promote your brand or business, establish yourself as an influencer, or even just want to share your passion or knowledge on a given subject, YouTube is an outstanding platform. It has a diverse userbase made up of over 2 billion monthly active users. This userbase is not only diverse, but it’s also highly engaged, watching an average of about eleven and a half minutes of content daily on the platform. The platform, therefore, is well worth the effort.
In order to most effectively reach your audience, improve your visibility, and establish your channel, it’s important to take the time and effort to optimize your profile for success. This includes creating keyword-optimized video titles, adding great YouTube thumbnails, designing rocking channel art, and, of course, choosing a great YouTube channel name, which brings us to today’s post!
Your YouTube channel name can help you establish your brand, help users find you, and set the tone for your channel overall. Its importance should be easy to see. And in this post, we’re going to discuss some of the best YouTube channel name ideas and look at a few types of usernames that you’ll want to steer clear of. [continue reading…]
Every blogger starts somewhere, and that somewhere is a shiny, brand new website and their very first post. If you’ve always thought about having your own blog, whether for business or personal uses, there’s no time like the present to get started!
So you get your blog up and running. You give it a name, and you decide what you want to write about. You start writing and publishing.
If you want to see results from your blog (even if it’s just a large and engaged readership), you need to do more than just write and publish blog posts regularly.
There is, unfortunately, more to blogging than knowing the differences between “there, they’re, and their” and “it’s and its.” You need more than just being a great writer, or even having interesting ideas.
In many cases, amateur bloggers make at least one of the seven same mistakes that keeps them from getting the traffic they were hoping for, limiting the blog’s potential and success. This is true whether they’re reviewing video games, starting a tech blog, or are writing about their experiences traveling, parenting, or recovering from addiction.
In this post, we’re going to take a careful look at the 7 most common but impactful mistakes amateur bloggers make that you want to avoid. [continue reading…]
We’ve talked a lot about how to create the best video thumbnails for your social media content here at Snappa, looking at design, subject, and graphic elements that you should include.
One thing we haven’t talked a lot about (but which is just as important) is the background that you choose for those video thumbnails.
The background you choose for your video thumbnails can be just as important as the other design elements you add to it. It can help your video stand out, or it can result in the thumbnail being watered down to the point where you could lose clicks and views as a result.
In this post, we’re going to discuss how to choose the best thumbnail backgrounds for your social videos, including offering specific suggestions for a few key industries. [continue reading…]
Facebook users love video, making it a solid choice for businesses wanting to reach and engage their audience. They love video so much, in fact, that on-platform video content actually accrues up to 8 billion combined views per day.
Videos are a high-engaging, dynamic media choice, giving you the chance to really sell the emotional aspects of your message and to make a lasting impression on viewers.
In order to get the results you’re looking for, though, you need to actually get users to watch the video itself. While auto-play in the Facebook feed can absolutely help attract attention, you don’t want to rely on that exclusively. Some users have auto-play disabled, after all, and you still want people to be interested when they see only a title and thumbnail. This may be the case when they’re seeing recommended video previews, when they’re looking through search results, or when they’re looking through your Facebook Page.
This is why Facebook video thumbnails are so important. In this post, we’re going to take a look at everything you need to know about thumbnails for video on Facebook, including how to create thumbnails that practically guarantee clicks and views. [continue reading…]
With the surge of individuals working from home and the increase in demand for virtual communication, Zoom video has really emerged as the go-to video conferencing application.
Whether you’re a business running remotely, a student, a teacher running an online class, or an individual reaching out to friends or family. Zoom video is probably your best bet for reliable video calling.
A cool feature that the application offers is the ability to add a Zoom virtual background image to your video. It can get repetitive to showcase the same backdrop in your house so adding a virtual background can really spice things up.
Being able to add a Zoom virtual background gives you the freedom to be creative with it. You can easily customize your video background image to include a scenic photo or even add text to brand yourself better to clients.
We’ve included everything you need to know about Zoom virtual backgrounds in this article and even provide some examples for you to reference!
One of today’s most valuable and important social networks is the robust, career-oriented platform LinkedIn. It’s an excellent networking tool, essential for B2B businesses, and invaluable to personal brands looking to establish expertise and credibility. Many brands and professionals are using LinkedIn to grow their businesses, broaden their client base, and establish themselves as thought leaders in their respective spaces.
In order to fully optimize LinkedIn to its highest potential, it’s essential that we make use of all the tools at our disposal. One of the most powerful tools on LinkedIn is its publishing platform, where site members can write and publish original articles.
Publishing articles on LinkedIn is one way that many career professionals, business owners, and brands are choosing to showcase their expertise and build their online platform. Like most social networks, though, elements of your visuals must be attention-grabbing enough to make readers want to click.
Images can help us capture the attention we need for our articles. But those images must be optimized properly for the platform we’re using in order to attract the right sort of attention. Failing to use the correct image sizes can hinder the right people from seeing our work. [continue reading…]
