LinkedIn image size, including recommended pixel sizes and aspect ratio, directly impacts how your images appear in the feed, on your profile, on your company page, and in your sponsored content.
A poorly-sized picture can result in awkward cropping or automated thumbnail images, meaning your network won’t get the full effect of your content. Even worse, your bad images might be the only thing they remember about you.
While LinkedIn isn’t heavily dependent on images, a poorly-chosen image can negatively impact your professional appearance on the platform. The last thing you want is for someone to scroll straight past your brilliant content simply because the image was cropped in an awkward way.
Even worse than that, you could be losing money you’ve invested in ad campaigns due to bad image quality. And unfortunately, it’s possible for an ad to run despite the bad image attached to it. It’s hard enough to miss a good opportunity because of issues with your brand aesthetic. But it’s even worse to lose out on ROI because your ad images aren’t in top shape.
Thankfully, it’s possible to avoid problems with your LinkedIn images before they begin. All it takes is a bit of know-how and planning ahead. In order to properly plan your LinkedIn images, you’ll want to know what the ideal sizes should be. [continue reading…]
Graphic designs trends are always changing and it’s important to stay on top of these progressions if you’re looking to improve your designs. That’s why this year, I’ve prepared a list of graphic design trends that you should look out for in 2021.
Whether you’re a dedicated graphic designer or not – we should all understand the fundamentals of design. Having strong visuals in your content marketing strategy are essential and incorporating new design trends to your canvas will help take your visuals to the next level!
Here are 10+ graphic design trends you need to know for 2021
Ever since their release, Instagram ads have been an advertiser’s dream. You’ve got a visual platform that’s primarily used by mobile users, eliminating other distractions on the screen and a highly engaged audience that’s actually excited to discover and engage with brands they love.
Instagram ads can yield exceptional results, which I’ve seen firsthand when writing PPC copy for my clients. And while the text does matter, the images and videos are crucial, especially since they appear above the text on Instagram. This may be even more true on Instagram than on Facebook.
We want to help you harness the incredible power of Instagram ads, so in this post, we’re going to discuss the ideal Instagram ad size for every format and look at general best practices.
Facebook Ads have enormous potential for businesses of all sizes. They can drive sales and introduce customers to your brand and create actual demand.
Even if you have a restricted budget, there’s a possibility to get great results at a relatively low cost for whatever ad spend you have available.
When it comes to strong campaigns, there are a few elements you need to consider. You’ll want to ensure that the targeting is on point for the goal you want to accomplish and that the messaging will resonate with your target audience. But that’s not all that matters: the visual component of the ad carries a lot of weight, too.
Here at Snappa, we excel in the visual component department, and we want to help you ensure that every ad campaign you create will maximize your conversions and ROI. In this post, we’re going to look specifically at the ideal Facebook Ad size for each type of ad you can create so that they’re optimized for the audience seeing it.
Some research indicates that posting at least 2x per day, 7 days a week may be ideal for brands with large followings who are trying to pick up steam.
That’s a lot of content. There’s no way getting around it. That’s why so many businesses hire full-time social media marketing teams to keep up.
With a long list of ideas, however, and a strategy in place, it’s more than possible to create a general store of Facebook post ideas on hand for inspiration. These Facebook post ideas can help us to fill out our Pages and create entire editorial calendars. It can even help you generate content for other platforms, too.
In this post, we’ll look at 21 outstanding Facebook post ideas that all businesses can use to fill up their content calendars. [continue reading…]
Businesses need customized, high-quality images on an almost astonishingly frequent basis. You need covers for ebooks, infographics, featured blog post images, branded images for your site, visuals for email, and what feels like a million different images for multiple different social media platforms. And all need to have cool designs that are visually aesthetic and engaging.
That’s a lot of images, especially considering that many small and medium businesses don’t have a budget to keep a graphic designer on retainer or on staff.
This is where graphic design tools like Snappa come into play. We utilize intuitive drag-and-drop design software that comes with hundreds of stock photos, pre-loaded graphics, gradients, and more. We also have hundreds of completely customizable templates you can use to create professional-quality images in just a few clicks.
Looking for some inspiration, or cool designs that you can customize to make your own quickly? Let’s take a look at 14 different versatile cool designs and templates that we offer for our subscribers. [continue reading…]
Instagram videos are a staple part of marketing on the channel. 5.2 million users watched branded videos on Instagram in Q1 of 2017 alone, and those numbers have almost certainly almost gone up since with the emergence and popularity of video-heavy features like Stories, Reels, and IGTV.
Videos can help you effectively tell a brand story, convey the true value or use case of a product, and show the human elements behind your brand. This is just as true on Instagram as any other platform, and with an engaged audience who is ready to hear what you have to say, investing time into creating more video is a great choice.
While Instagram videos are fortunately pretty simple to create, there are a few tricks that can help you increase performance significantly by attracting more clicks (if needed) and drawing attention. One of those tricks is to create Instagram video thumbnails.
In this post, we’re going to go over how to create Instagram video thumbnails for your content to stop users right in their tracks as they scroll through their feed. [continue reading…]
With the increase in video popularity on the platform, individuals and brands are quickly learning the ins and out of video and video optimization on Instagram to better their content and engagement. One common question we’ve seen asked is what Instagram video format is most ideal for the platform?
I’ve outlined the best Instagram video format that everyone should use, ways that you can increase video quality, and I showcase some examples of the best Instagram videos on the platform.[continue reading…]
When you’re working with most design tools to create marketing and product images, you’re typically going to be stuck with square and rectangle cropping options. These are easy for design tools to offer. And since plenty of images online use rectangular cropping and aspect ratios (including social media posts, many product images, and in-email pictures), many don’t think twice.
But what about when circle images and designs work best? There are plenty of occasions when this would be the case, including for some site avatars or profile pictures, favicons for your site, or even key design elements that you want to draw attention to.
The good news is that creating circle images and designs are easier than you’d think with the right tools! In this post, we’re going to show you how to make circle designs with Snappa, including how to crop an image into a circle, and go over some ideas for when you’d want to use them.
